About 86% of senior managers agree that the key to a successful business lies in being able deliver a positive customer experience. – Harvard Business Review
(Marketing / Innovation)
Clients no longer just buys products or services, they buy an experience. They want to touch, smell, taste, connect, play with, feel, listen, try… all of this before buying it.
The best way of creating a positive client experience is by accompanying them on their journey.
Innovate. Of course! But how? By the effective application of the Design Thinking method which helps our clients to improve peoples’ creativity and transform it into innovation.
Being able to access information about our clients is, these days, essential if we are to design and implement actions that aim to improve their experience at the different contact points – direct or indirect- of your organization.
Improving client experience is key if we are to stand out and have a positive impact on sales. Analyzing the client experience is important. In order to achieve even better results we suggest that you do this, even outside of your sector.
Traditional market research methods are still valid when, as we do, they incorporate new technologies and all other available options. An analysis of the market, the clients, the competition, niche markets, trends etc., is essential if the rights decisions are to be taken.